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INFORMS Analytics Body of Knowledge

Get this essential resource on your analytics bookshelf.

INFORMS defines analytics as “the scientific process of transforming data into insight for making better decisions” which can be applied as the foundation of this book. The INFORMS Analytics Body of Knowledge is a representation of perspectives of some of the most respected experts on analytics. It is designed to provide an understanding to those interested in the process, design and execution of analytics as it is an important tool that aids in overcoming complex problems, devise enhanced strategies and decisions.

Edited by James J. Cochran, University of Alabama, authors include top analytics thought leaders to provide you with a resource for individuals both experienced and inexperienced who are looking for ways to fully and effectively integrate analytics into their organization’s problem solving, decision making, and strategic planning.

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Chapters Cover:

  1. Introduction to Analytics: Philip T. Keenan, Jonathan H. Owen, CAP, and Kathryn Schumacher of General Motors
    Data- and Decision-Centric Analytics; Descriptive, Predictive, and Prescriptive Analytics overviews

  2. Getting Started with Analytics: Karl G. Kempf of Intel
    Five Manageable Tasks and Real Examples

  3. The Analytics Team: Thomas H. Davenport of Babson College
    Managing Analytical Talent, Organizational Analytics Structures, and Building Analytical Ecosystem

  4. The Data: Brian T. Downs of Accenture Digital
    Data collection, types, preparation, and modeling

  5. Solution Methodology: Mary E. Helander, IBM T.J. Watson Research Center
    Methodologies for Exploration and Discovery, Finding solutions when Models are Independent or Dependent on Data

  6. Modeling: Gerald G. Brown, Naval Postgraduate School
    When Models are Appropriate, Types of Models, Probability, Game Theory, Model Documentation, Formulation, and Fidelity 

  7. Machine Learning: Samuel H. Huddleston and Gerald G. Brown, Naval Postgraduate School
    Algorithmic Modeling Overview, Data Acquisition & Cleaning, Model Fitting, Performance Evaluation

  8. Deployment and Life Cycle Management: Arnie Greenland, CAP, University of Maryland
    Analytics Methodology and Job Task Analysis seven domains

  9. The Blossoming Analytics Talent Pool: An Overview of the Analytics Ecosystem: Ramesh Sharda, Oklahoma State University and Pankush Kalgotra, Clark University
    Analytics Industry Ecosytem, Service Providers, Software Developers


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